Kernel
Motion-led video ads for a fast-growing investment platform.
Kernel Wealth is an investment platform built on low fees, ease of use, and one place to manage your money.
We produced two high-energy commercials, showcasing Kernel's KiwiSaver Plan and Funds range, the core verticals of their business.
This was Kernel's first move into animation-led video, with no existing motion language to build from. The brief asked for the energy of a fast fintech ad but a more premium, considered feel.
The result is a high-energy series for both products that stays polished throughout, with a shared visual language that ties the campaign together.
Kernel
Motion-led video ads for a fast-growing investment platform.
Kernel Wealth is an investment platform built on low fees, ease of use, and one place to manage your money.
We produced two high-energy commercials, showcasing Kernel's KiwiSaver Plan and Funds range, the core verticals of their business.
This was Kernel's first move into animation-led video, with no existing motion language to build from. The brief asked for the energy of a fast fintech ad but a more premium, considered feel.
The result is a high-energy series for both products that stays polished throughout, with a shared visual language that ties the campaign together.
Kernel
Motion-led video ads for a fast-growing investment platform.
Kernel Wealth is an investment platform built on low fees, ease of use, and one place to manage your money.
We produced two high-energy commercials, showcasing Kernel's KiwiSaver Plan and Funds range, the core verticals of their business.
This was Kernel's first move into animation-led video, with no existing motion language to build from. The brief asked for the energy of a fast fintech ad but a more premium, considered feel.
The result is a high-energy series for both products that stays polished throughout, with a shared visual language that ties the campaign together.
(More Work)
